A Case Study in Connection and Growth

Transforming a Community Centre’s Brand

When the Riverview Community Centre reached out, their vision was clear: the general manager had plans for new programming and events that would connect residents and create more traffic and engagement in the club. But RVCC’s tools—branding, website, and social media—needed a refresh to match its ambition. That’s where I came in.

Our Approach

The Riverview Community Centre saw several areas where improvements could make a big impact:

  • Refreshing their branding to better reflect their vibrant community and diverse programs.

  • Enhancing their website to make it more user-friendly and a go-to resource for residents.

  • Developing a consistent social media and communication strategy to engage the community effectively.

  • Streamlining the production of their newsletter to balance costs with outreach goals.

The Outcome

1. Honouring the past, building for the future

The centre’s existing logo had been painted on the side of the building for decades—a symbol deeply tied to the community’s identity. Instead of replacing it, we embraced it, incorporating it into a refreshed branding strategy.

The centre’s “blue” identity was historically unspecific, so we refined and expanded their palette into five complementary shades of blue, from light to dark tones. This cohesive palette now appears consistently across the website, social media, and printed materials, giving the centre a polished and recognizable identity.

2. A WordPress redesign that works

We redesigned the centre’s existing WordPress website to transform it into a dynamic digital hub. The updated site is:

  • Easy to navigate for visitors and simple for staff to update.

  • Filled with program schedules, event announcements, and community highlights.

  • Enhanced with a special section where residents can share their own events—because a thriving community starts with connection.

3. Revamping communication channels with cost-effective design solutions

We relaunched the centre’s e-newsletter (The Riverviewer) with a commitment to consistency—releasing it on the 1st of every month. This shift allowed us to cut the quarterly printed newsletter (The Riverview Reflector) down to twice a year, reducing printing costs while keeping the community informed and engaged.

4. Building connections with a smart social media strategy

Collaborating closely with the general manager, we developed a smart social media strategy focused on consistent, predictable posting and expanding the club’s online reach. This streamlined approach allowed for quick adjustments to event dates, ensuring clear communication and keeping the community informed. By prioritizing flexibility and shareable updates, we helped the RVCC programming stay adaptable while strengthening its connection with residents.

5. Promotional campaigns that stand out and deliver

We created custom campaign graphics designed to make each event shine. These bold, eye-catching visuals were tailored to stand out from the community center’s regular programming while staying true to the brand’s cohesive look and feel. Every design reinforced the center’s identity, making the connection between the events and the organization clear and memorable.

Key results

  • Engagement is up: Social media is now a vibrant space where the community connects. The number of subscribers has increased organically by more than 30%.

  • Programs are thriving: New offerings are frequently selling out, month after month.

  • A trusted resource: The website has become the go-to for residents wanting to know what’s happening—and share their own events.

  • Streamlined communication: The e-newsletter ensures residents stay informed, while reduced printing costs free up resources for other initiatives. Interaction metrics have climbed, including a 25% increase in subscribers.

  • Community spotlight: The event-sharing feature has helped foster even stronger connections among neighbours.

Looking to transform your brand and connect with your community?

This case study is just one example of how thoughtful design and strategy can create lasting impact.

Let’s work together to bring your message to life.